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In The Prime Movers, Edwin A. Locke provides some interesting insights into the way moneymakers think:
He argues that an active, inquisitive mind is a hallmark of the successful entrepreneur. The most successful entrepreneurs in history, he says, had this sort of mind.
I have another friend, Jeff, who used to be my partner. He was making $400,000 a year when he suddenly sold his business and retired. Today he makes a living teaching Tai Chi. His income is modest, but he lives in a beautiful house, belongs to a private yacht club and takes vacations every two months.
Like Bernard, Jeff enjoys his life. He works when he wants to, rests when he wants to and enjoys the best that life has to offer.
Jeff’s secret is that he knows how to buy the best of everything for pennies on the dollar. I am always amazed at how he and his wife can meet us in Chicago, Nicaragua or China, stay at fine hotels and do everything we do but on a budget.
I’m convinced that Jeff and Bernard both have very special minds. Like Edison, Jobs, and Ford, they think differently than I do.
Raw intelligence is not the issue. These guys are smart but don’t think they are any smarter than I am. And anyway, if it were a matter of intelligence, Einstein and a slew of other geniuses would have been wealthy men.
I call what Bernard and Jeff have the multimillionaire’s mindset. I’ve also called it the Rich Mind.
This is the first of several essays I’ll be writing on this point: how to think like a multimillionaire.
And here’s the goal: to discover exactly how they do what they do by figuring out how they think. If you study this and subsequent essays seriously – and implement the suggestions I’ll be making – you may be able to “upgrade” your brain to one that will allow you to have the kind of life they enjoy.
Some Preliminary Observations
To get started, here are some observations I’ve made from studying my two friends and from reading about great wealth builders like Jobs and Edison and Ford.
1. A “normal” person is concerned with protecting his ego. When dealing with a problem he doesn’t really understand, he pretends he understands the contributing factors and doesn’t try to find out what anyone else thinks. A person with a multimillionaire mind asks questions incessantly. He has no ego when it comes to learning. He knows that knowledge is power.
2. A “normal” person has a consumer mentality. He looks at a hot new product and thinks about how he would like to own one. A person with a multimillionaire mind has an entrepreneurial mentality. He looks at it and thinks, “How can I produce this or something similar in my own industry?”
3. A “normal” person is wish-focused. He daydreams about making gobs of money. A person with a multimillionaire mind is reality-based. He is always analyzing his own success and the success of others and wondering how he could learn from it.
4. A “normal” person, when confronted with a challenging idea, thinks of all the reasons why it might not work. A person with a multimillionaire mind sees the potential in it and disregards the problems until he has a clear vision of how it might succeed.
5. A “normal” person resists change. A person with a multimillionaire mind embraces it.
6. A “normal” person accepts the status quo. A person with a multimillionaire mind is always looking to make things – even good things – better.
7. A “normal” person reacts. A person with a multimillionaire mind is proactive.
8. A “normal” person looks at a successful business owner and thinks, “That guy’s lucky.” Or “That guy’s a shyster.” A person with a multimillionaire mind thinks, “What’s his secret?” And, “How can I do that?”
Most importantly, a person with a multimillionaire’s mind likes living like a multimillionaire. He doesn’t shortchange himself when it comes to comfort and luxury. Rather than believing always that pain leads to gain, he thinks, “If I’m smart I can have my cake and eat it too.